What kinds of Tweets or Postings work best for you?
The big movement now in both a job search standpoint as well as increasing your sales or customer base, is to use social media. I subscribe to a lot of online contacts in the sales and career advice arenas and it seems like everyone has their own ideas on how to use social media to get yourself known to more people.
There are also people who don’t see the value in some of these medias. I know a few people who have seen little-to no value in Twitter. I know from my own experience that I follow quite a few people and I get a lot of good information from the tweets. At the same time, I see a lot of useless tweets. I really don’t need to know every movement of someone. Nor do I like it when I see a nice quote from someone with a link, only to find that the link directs me to a website in which I have to sign up in order to access any other content. For me, that is a quick way either to “unfollow” or to ignore posts from this person that seem to be similar in content.
So, how can you add value to your tweets or postings? I think the first thing you should decide is “does what I have to share create some benefit to those who would be reading my message?” “Is my message a positive message or will it bring a positive outcome?” “Does my message have the ability to enhance someone’s perception on something?”
Customers out there will be more prone to read content that pertains to them. I realize too that there is some benefit to sending info that may not be an exact match to them. I have found a few instances where the timing of my message was such that while what I sent was not of immediate interest, the customer suddenly remembered that I have helped in other circumstances and it may be that I can help with another issue. My point is that getting some kind of message out there is also useful as it will remind people of what services you have to offer.
As a job seeker, you also need to be prudent in your messages. Tweeting negative ideas or information that reflects poorly on you might be entertaining to your friends but since this is out there for the entire world to see, it might come back to haunt you if an employer is researching you and your background.
My question now is what kinds of tweets have you found useful to increase your sales or to increase your visibility in your job search campaign? I like a tweet that has an intriguing message and then when I click on a link, it takes me right to the article without any other gimmicks involved to get me signed up. I also like postings that get right to the point. Most of us are too busy to read something that goes on and on. I think it goes back to sales or communications 101 where you have to get your main message out within the first few seconds or you are going to lose your audience. Twitter is great in that it limits the number of characters. But what has worked for you to get the visibility that you desire?
